Top Consumer Finance Apps on Android in Kenya: Q4 2024

In the fourth quarter of 2024, the consumer finance app landscape on Android in Kenya saw notable trends. Data from Sensor Tower reveals varying performance metrics across the top apps.

YNAB showed a consistent increase in weekly downloads, starting at 25 and peaking at 136 by the end of December. Revenue fluctuated, peaking at $71 in early October and settling at $64 by the end of the year. Active users grew from 59 to 151, indicating a strong user engagement trend.

Splitwise experienced a high in downloads with 162 in early November, despite fluctuations. Revenue remained relatively stable, averaging around $40-$50 throughout the quarter. Active users increased from 107 at the start to 199 by the end of December.

Wallet: Budget Expense Tracker recorded a noticeable rise in downloads, culminating at 295 in the final week. Revenue showed minor fluctuations, peaking at $55 in late November. Active users consistently grew, reaching 605 by the end of the quarter.

Mobills: Budget Planner maintained a stable revenue trend, peaking at $42 in early November. Although downloads were not reported, active users remained steady around the 8-11 range.

Finary: Budget & Money Tracker showed a slight decline in revenue from $34 in early October to $27 by the end of the year. While download data was unavailable, this app maintained a consistent revenue stream.

For deeper insights and trends, Sensor Tower provides comprehensive data analysis on app performance across various markets.